> For the complete documentation index, see [llms.txt](https://biglead.gitbook.io/biglead-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://biglead.gitbook.io/biglead-docs/en/getting-started/quickstart.md).

# Biglead Overview

**I. What is Biglead Software?** \
Biglead is a centralized multi-channel chat and automated customer care platform via Facebook, Zalo, Line, and Instagram.

**II. Key Features of Biglead Software:**

Multi-platform connectivity and omnichannel conversation management on a single interface: Biglead connects a diverse range of platforms such as Facebook, Zalo OA, Personal Zalo, Instagram, etc. This helps unify customer care content, prevents missing potential leads, and consolidates all customers into a single CRM — a centralized customer data repository.

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2. **Automated response features and marketing messaging via Facebook, Instagram, Zalo, etc.**

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2. **Manage customers through Chat Tags, Sales Tags, and Care Status Tags:**

   * Sales Tags: Categorize customers based on their sales stage, helping to track the purchasing progress and prioritize following up with potential leads or existing buyers.
   * Chat Tags: Categorize customers based on their conversations, making it easier to manage and track interactions across chat channels.
   * Care Status Tags: Categorize customers according to their required level of care, allowing for the deployment of appropriate customer care scenarios.

   <figure><img src="/files/uqauoPXBDluqE3dkgUpT" alt=""><figcaption></figcaption></figure>
3. **Integrate a suite of remarketing tools and send mass messages via Facebook and Zalo completely free of charge.**

   * Remarketing: Re-engage with customers who have previously interacted via Facebook and Zalo.
   * Mass Messaging: Send automated notifications and promotions via Facebook Messenger and Zalo for free, with diverse content formats.
   * Automation: Build and deploy automated marketing campaigns.
   * Additional Integration: Integrate Callbot tools with various pricing packages tailored to each customer's needs.

   <figure><img src="/files/WKNnwJ4xOpYOIKEcmaWQ" alt=""><figcaption></figcaption></figure>
4. **Integrate extended features for offline customer care: Wifi Marketing / AI Camera / POS**
   * Enhance the attentive customer care experience from online to offline: Increase customer satisfaction by providing a seamless transition between digital and physical touchpoints.
   * Measure conversion effectiveness from online to offline: Track and analyze how well online leads translate into actual foot traffic or offline purchases.
   * Unify and consolidate customer information from both online and offline sources: Gather all data into a single source of truth to have a 360-degree view of your customers.
5. **Integrate customer interaction reports across all platforms**

   * Measure customer origins: Identify exactly where your customers are coming from to evaluate the effectiveness of marketing campaigns on each specific channel.
   * Measure specific customer segments through care activities: Analyze and track different customer groups based on their response to your care and engagement efforts.

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**Hotline:** +**84369.861.203**